Logo

AI-First BBA (Core)

Learn AI. Build AI. Become AI-Ready.

Duration4 Years
Degree
CampusKota, Rajasthan

Other Specialisation :

AI-First

Duration

4 Years · 8 Semesters

Positioning

Industry-Ready / Placement-First

Pedagogy

60% Applied · 40% Theory

NEP Exit Options

Certificate / Diploma / BBA / Honours

Internships

4 Structured Touchpoints

Why Choose Career Point University?

Industry-focused learning with strong business and leadership skills.

01
Build, don't read

Build, don't read

Every semester has at least one live deliverable — a real campaign, a real client, a real product. Theory exists only to serve execution.

02
Practitioners teach

Practitioners teach

Active CMOs, CFOs, HR leaders, and entrepreneurs co-teach modules — not faculty who've never run a function. Medical schools have doctors teach doctors; we do the same.

03
Outcomes are graded

Outcomes are graded

Some projects are graded on real business outcomes — sales, conversions, traffic, ROAS — not just submission quality. Accountability is non-negotiable.

04
Flipped + Socratic

Flipped + Socratic

Pre-reads and case prep happen before class. Classroom time is debate, challenge, and deconstruction — not passive lecture. Come unprepared and fall behind visibly.

05
AI is infrastructure

AI is infrastructure

From Semester 1, AI tools are woven into daily workflow — not taught as an add-on elective. Students use AI for briefs, data analysis, copy, and research as standard practice.

06
Portfolio over transcript

Portfolio over transcript

Graduates present a portfolio of 12+ documented projects, 4 internships, and measurable outcomes to an industry panel — because that's what recruiters actually evaluate.

4-Year Journey

The Curriculum

8 semesters of hands-on learning. Designed by AI researchers. Updated annually.

1

Foundation (Common for All Tracks)

All students share an identical Year 1. Track selection happens at end of Semester 2.

12
Courses
2
Semesters
Cert
NEP Exit
Semester 1
  • Business Fundamentals
  • Principles of Management
  • Business Mathematics & Statistics
  • Microeconomics for Business
  • Business Communication (English)
  • Introduction to Computers & MS Office
  • AI Tools for Business (Skill Lab)
  • Environmental Studies / IKS (NEP Mandatory)
Semester 2+Externship
  • Market Exposure
  • Macroeconomics for Business
  • Financial Accounting
  • Organisational Behaviour
  • Business Law & Ethics
  • Digital Literacy & Social Media Basics
  • Introduction to Consumer Behaviour
  • Field Immersion I — Kota Bazaar (NEP Activity)
AI CoreSkillLabField

Year 1 Outcomes

2

Core Business + Track Introduction

Full management core alongside first track electives. Summer Internship I at end of S4.

12
Courses
1
Internship
Dip
NEP Exit
Semester 3+Externship
  • Management Core
  • Marketing Management
  • Human Resource Management
  • Cost & Management Accounting
  • Business Research Methods
  • Track Elective I (see Tracks section)
  • AI Tools for Business II (Advanced)
Semester 4+Externship
  • Applied Strategy
  • Financial Management
  • Operations & Supply Chain Management
  • Entrepreneurship & Innovation
  • Track Elective II (see Tracks section)
  • Minor Track Elective I (Open Elective)
  • Summer Internship I (4 weeks)
AI CoreSpecialisationSkillLabInternship

Year 2 Outcomes

3

Specialisation Deep Dive + Placement Readiness

Six track-specific courses across two semesters. Industry immersion project + Pre-Placement Readiness Programme.

12
Courses
2
Internships
BBA
NEP Exit
Semester 5+Internship
  • Specialisation Deep Dive
  • Strategic Management
  • Track Core III (see Tracks section)
  • Track Core IV (see Tracks section)
  • Minor Track Elective II
  • Employability & Soft Skills Lab
  • Industry Immersion Project (4 weeks)
Semester 6+Externship
  • Placement Readiness
  • Corporate Governance & Business Ethics
  • Track Core V (see Tracks section)
  • Track Core VI (see Tracks section)
  • Cross-functional Elective (Open)
  • Live Business Simulation / Capstone Game
  • Pre-Placement Readiness Programme
AI CoreSpecialisationSkillLabInternship

Year 3 Outcomes

4

Honours / Research / 12-Week Capstone

Advanced electives + dissertation + 12-week embedded industry capstone. Portfolio defence is the final gate.

10
Courses
12w
Capstone
Hons
NEP Exit
Semester 7Capstone
  • Advanced Track + Research
  • Track Advanced Elective VII
  • Track Advanced Elective VIII
  • Open Elective / MOOC Credit (NPTEL / Coursera)
  • Elective: AI Basics / Data Analytics / Cyber Security
  • Leadership & Business Simulation
  • Dissertation / Research Project — Part I
Semester 8Capstone+Internship
  • Industry Capstone + Portfolio Defence
  • 12-Week Industry Capstone Project
  • Dissertation / Research Project — Part II
  • Advanced Elective / Honours Seminar
  • Portfolio Defence (Honours Gate)
  • Startup Studio / E-Cell Credit (Optional)
SpecialisationCapstoneResearchSkillGateOptional

Year 4 Outcomes

Other Specialization in Computer Science

1

Artificial Intelligence & Machine Learning

From data to decisions. Master algorithms that power the intelligent systems of tomorrow.

Neural Networks Deep Learning NLP Computer Vision
2

Full Stack Development & Cloud Computing

From browser to server to cloud. Build, deploy and scale production-grade applications.

React / Node.js AWS / Azure DevOps Databases
3

Cyber Security & Cloud Computing

Defend, detect, respond. Secure systems at every layer — from network to cloud infrastructure.

Ethical Hacking Network Security Cloud Security Cryptography

Meet the Board of Advisors

An accomplished panel of entrepreneurs and AI practitioners with deep industry experience. They bridge the gap between academia and real-world technology, ensuring our students learn what truly matters.

Davis Zhu

Davis Zhu

AI Advisor Associated with KPMG USA

LogoLogo
Pramod Maheshwari

Pramod Maheshwari

B.Tech., IIT Delhi | OPM, Harvard Business School, Harvard University, USA | Founder-Career Point Group

LogoLogoLogo
Puneet Sharma

Puneet Sharma

B.Tech., IIT Delhi, Ph.D., University of Southern California, USA, HPE Fellow & VP – Hewlett Packard Enterprise

LogoLogoLogo
Vidushi Maheshwari

Vidushi Maheshwari

BS & MS in Computer Science, Georgia Tech | Software Engineers at Google

LogoLogo
Abhishek Soni

Abhishek Soni

B.Tech + M.Tech, IIT Delhi | Co-Founder & CEO, Upwards | Times 40U40

LogoLogoLogoLogo
Shailendra Upadhyay

Shailendra Upadhyay

B.Tech + M.Tech, IIT(BHU) Varanasi | AI Engineer at IBM

LogoLogoLogo
Avinash Raju

Avinash Raju

BE, University of Illinois Urbana-Champaign USA | AI and Tech Advisory at AptAI Systems

LogoLogo

Placement Ecosystem

Your career journey starts from Day 1 — not in the final year

Semester Assessments

Regular evaluations every semester to track your technical growth.

Coding Profile Tracking

We monitor your LeetCode & Codeforces to ensure consistent practice.

GitHub Project Tracking

Your projects are tracked on GitHub to build a recruiter-ready profile.

MAANG Ready

DSA bootcamps, mock interviews, and resume building workshops.

InfosysBajaj FinservMicrosoftTCSInfosysBajaj FinservMicrosoftTCSInfosysBajaj FinservMicrosoftTCSInfosysBajaj FinservMicrosoftTCS

CPU Curated vs Traditional College Experience

Why is CPU Curated experience better for CSE students?

Internships & Jobs
Programme designed to make students software & internship-ready by Year 2, backed by 250+ hiring partners across IT industries.
Less than 25% students receive internships by 3rd year.
Technology & Learning Exposure
Hands-on learning with programming, software development, databases, web technologies, and basic AI/Cloud exposure from semester one.
Technology exposure introduced late with limited practical application.
Career Preparation
LeetCode practice, GitHub tracking, DSA bootcamps, mock interviews, and software development training from Year 1.
Placement preparation starts in later years only.
Projects & Portfolio
Students build multiple software projects including web apps, backend systems, and deployed applications on GitHub.
Mostly theoretical or final-year limited projects.
Faculties & Curriculum
Industry-relevant curriculum guided by experts from companies like Google and Microsoft with focus on real software engineering skills.
Traditional curriculum with slow updates.
Learning Approach
Start coding and building real software applications from Day 1.
Practical learning begins in later years.
Entrepreneurship & Innovation
₹1 Cr startup support, hackathons, innovation labs, and mentorship for student-led tech ideas.
Limited startup ecosystem and funding.
Industry Exposure
Regular sessions with developers, CTOs, and startup founders.
Limited industry interaction.

Admission Process

How to join

Eligibility

Direct Admission if JEE Main %tile> 75% or 12th PCM/B>60% else through Aptitude Test

01

Register & Apply Online

Submit application with 10+2 marksheet PCM/PCB OR JEE Main details.

02

Direct Admission

If eligible for Direct admission then deposit registration fee Else go to the next step

03

Appear for CPU Apptitude Test

Aptitude Test - Maths & Aptitude. Online Or on-campus.

04

Counselling & Seat Confirmation

One-on-one counselling. Submit documents and confirm your seat with the confirmation fee.

Scholarships & Fee Structure

Scholarships
12th Board (PCM/PCB)
Merit-based scholarship rewarding outstanding academic performance in standard 12th board exams.
Up to 50% Waiver
JEE Main Percentile
Premier scholarship recognising exceptional excellence in the national level JEE Main examination.
Up to 60% Waiver
Early Admission
Special incentive discount for students showing early commitment to the program.
?5,000 Off
Key Guidelines
Waiver on tuition fee only
Maintain 7.0+ CGPA annually
Minimum 75% attendance req.
Highest eligible scholarship applies
Fee Structure
Annual Tuition Fee
?1,52,000
Billed semi-annually (Semester Basis)
Tuition Fee (Per Semester) ?65,000
Exam Fee per semester ?3,000
Development Fee per semester ?8,000
Caution Deposit One-time, fully refundable ?3,000
Admission Fee One-time ?5,000(at the time of admission)
1st Year Total ?1,52,000
4-Year Program Estimate
Excludes accommodation & optional services
?6,52,000

Plan your next step with confidence

Connect with our Admission Counsellor to:

Understand the admission process step by step
Explore scholarships — up to 100% tuition waiver
Discover if CPU is the right fit for your goals
Learn about our B.Tech CSE curriculum, career opportunities, and industry-focused training

Or call us directly at:

+91-9079134713

CTA Illustration

Frequently Asked Questions

Everything you need to know about CPU's AI-First BBA before you take the next step.

Q.1. What is the eligibility for BBA at Career Point University Kota?

Students must have passed 10+2 from a recognized board in any stream with minimum qualifying marks.

Q.2. What is the admission process?

Students can apply online through the university website or visit the campus for direct admission guidance.

Q.3. Is CUET compulsory for BBA admission?

No, admissions are primarily based on merit and university admission criteria. CUET scores may also be accepted.

Faculty Architecture

Modelled on Masters' Union's practitioner-first faculty mix — where active industry professionals teach alongside resident academics, not in isolation from them.

01

Resident Faculty

Full-time CPU faculty with prior industry experience. Handle core theory, curriculum architecture, student mentorship, and NEP compliance. Target profile: MBA/PhD with 3+ years industry before academia. Responsible for programme integrity.

02

Industry Practitioners

Active CMOs, CFOs, HR directors, agency heads, and analysts who teach 1–2 modules per semester. Recruited from Jaipur, Delhi, Mumbai. They teach the "how it actually works" layer that resident faculty often can't. Co-teach with Resident Faculty for continuity.

03

Guest Experts

One-off masterclass sessions with founders, VCs, brand authors, agency creatives, and sector specialists. Minimum 1 per month across the programme. Sessions recorded and added to a student learning library accessible across all years.

04

Research Collaborators

IIM/IIT/central university faculty who co-supervise Year 4 dissertations and bring academic rigour to research methodology. Also connect students to national case competitions, published datasets, and peer-reviewed research networks.

Why Join sfbdbndgn dngngfn

ndgngfnfgn tnjrfmf ndetnj

dfdng rnn

To impart knowledge in context to industrial standards. To help students gain professional competence through informative sessions conducted by the department. To develop the soft skills of the students in order to develop their personality. The curriculum and syllabus for Commerce and Management Studies Program conform to the outcome-based teach

sfbdngdn

To impart knowledge in context to industrial standards. To help students gain professional competence through informative sessions conducted by the department. To develop the soft skills of the students in order to develop their personality. The curriculum and syllabus for Commerce and Management Studies Program conform to the outcome-based teach

djfmmnhgm

To impart knowledge in context to industrial standards. To help students gain professional competence through informative sessions conducted by the department. To develop the soft skills of the students in order to develop their personality. The curriculum and syllabus for Commerce and Management Studies Program conform to the outcome-based teach

Career Pathways

Where graduates go. By track.

Marketing

  • Brand Manager
  • Product Marketing Manager
  • Marketing Executive
  • Account Manager (Agency)
  • D2C Brand Builder
VIEW MORE

Finance

  • Financial Analyst
  • Credit Analyst
  • Investment Banking Analyst
  • CA / CFA Pathway
  • Relationship Manager (Banking)
VIEW MORE

HRM

  • HR Executive / Generalist
  • Talent Acquisition Specialist
  • L&D Coordinator
  • HR Business Partner (Jr.)
  • Payroll & Compliance Exec.
VIEW MORE

Digital Marketing

  • Performance Marketing Exec.
  • SEO / Content Strategist
  • Social Media Manager
  • Growth Hacker (Startup)
  • Digital Account Manager
VIEW MORE

Entrepreneurship

  • Founder / Co-Founder
  • Business Development Exec.
  • Startup Operations
  • Product Manager (Jr.)
  • Franchise / FBO Owner
VIEW MORE

Business Analytics

  • Business Analyst
  • Data Analyst
  • MIS / Reporting Analyst
  • Market Research Analyst
  • BI Analyst
VIEW MORE
ChatGPT / Claude
AI Writing
Midjourney / Canva AI
AI Image
Copy.ai / Jasper
AI Writing
Canva / Figma
Design
Adobe Express
Design
Google Analytics 4
Analytics
Power BI / Tableau
Data Viz
Meta Business Suite
Social Analytics
Hotjar / Clarity
UX Analytics
Google Search Console
SEO
Meta Ads Manager
Paid Media
Google Ads
Paid Media
Ahrefs / SEMrush
SEO Research
WordPress / Webflow
CMS
HubSpot / Zoho
Automation
HubSpot CRM
CRM
Mailchimp
Email
Shopify
E-commerce
Tally / Excel
Finance
SPSS / Google Forms
Research
Admission Enquiry
Bachelor of Business Administration (BBA) Course in Kota | Career Point University